Rincón de la Victoria launches a powerful promotional campaign focused on its heritage legacy ahead of Holy Week

Rincón de la Victoria launches a powerful promotional campaign focused on its heritage legacy ahead of Holy Week

Villa Antiopa, Cueva del Tesoro and La Victoria are the three axes on which this promotional campaign revolves. Rincón de la Victoria launches a complete and ambitious promotion campaign for the destination focused on the historical and heritage triangle that makes up Villa Antiopa, the Cueva del Tesoro and the Cueva de La Victoria , coinciding with the start of the Easter holidays . The municipality, in addition to offering sun and sand, intends to reinforce the cultural heritage segment during these days, taking advantage of the presence of numerous tourists who travel to the province to enjoy the Holy Week processions, mainly in the capital of Malaga. According to the mayor of Rincón de la Victoria, Francisco Salado (PP) , "we are a very attractive destination on a cultural and patrimonial level, and this is demonstrated by these three jewels that our ancestors have left us. Now we must take advantage of the proximity of the capital and the good communications between the two cities to address the people of Malaga and tourists who visit the capital at Easter, and thus attract them to Rincón de la Victoria so that they can discover the heritage that our municipality treasures and that It is perfectly compatible with the processional parades in the evening?. For this reason, the Department of Tourism of the City Council has launched a promotional campaign in different spaces and which includes the largest advertising screen in all of Andalusia , located on the façade of El Corte Inglés in Malaga, on Avenida de Andalucía, "where we bet in a clear way by the three axes on which the cultural and patrimonial offer of Rincón de la Victoria is based ?, has indicated the councilor. ?It is a strategic space and specifically chosen to be able to capture the attention of the maximum possible number of potential tourists. It is also an outstanding enclave because it coincides with the days in which Malaga city receives the largest number of tourists throughout the year and thousands of them travel through this place?, highlighted Salado. The screen , the largest in all of Andalusia, has a structure of 140 square meters and is equipped with LED technology. Between April 2 and 9, it will show a 10-second advertising spot for Rincón de la Victoria, which will be projected a total of 102 times each day. In addition, passengers on the buses of the Malagueña Transport Company (EMT) will be able to get to know Villa Antiopa, the Cueva del Tesoro and La Victoria through another promotional spot, lasting 15 seconds, which will be projected on the screens inside of vehicles throughout Holy Week. The Councilor for Tourism of Rincón de la Victoria, Antonio José Martín (PP) , has also referred to the need to attract visitors who are in Malaga during Holy Week, "given the geographical proximity, and offer them leisure and culture during the mornings in Rincón de la Victoria and that, in the afternoon, they can also be in the processional parades. Everything is possible due to the short distance and good communications between Malaga and Rincón de la Victoria?. The mayor has also opted to direct this promotional campaign within the destination itself, including advertising on the Rincón de la Victoria billboards, which will display a design with images of Villa Antiopa, the Treasure Cave and La Victoria to publicize the three spaces between the travelers who travel through the streets of the municipality during these dates. The ambitious campaign will also be carried out in various media at the provincial level to emphasize "that we are much more than sun and sand", according to Martín. Finally, Rincón de la Victoria is promoted on the social networks (Facebook and Instagram) of Turismo en Rincón from today March 29 to April 9, both inclusive. Villa Antiopa Villa Antiopa, the Roman villa of Torre de Benagalbón is one of the best preserved Roman villas in all of Andalusia. Its inauguration, last December, has marked a before and after for Rincón de la Victoria in terms of cultural heritage tourism. A space with mosaics of incalculable value and declared an Asset of Cultural Interest (BIC) by the Junta de Andalucía since 2008. The Villa Antiopa Museum Collection shows a good part of the main building of an entire architectural complex built at the end of the 3rd century AD, beginning of the 4th century, and intends for visitors to learn about its characteristics, the different parts that made up the entire complex, its way of life, its main economic activity and the evolution of the entire archaeological site that dates back to Phoenician times. Cueva del Tesoro It is one of the only 3 caves of marine origin that can be visited in the world and the only one in Europe. In the galleries of the Cueva del Tesoro remains from the Paleolithic and Bronze Age were found, as well as samples of Rock Art. At the entrance to the Cave there is an exhibition and Interpretation Rooms of the geological and natural environment of the area, as well as the remains found that have been preserved. Cueva de la Victoria The Cueva de la Victoria is located a few meters from the Cueva del Tesoro, in an environment of high historical, cultural, patrimonial, scientific and tourist value. It includes 30,000-year-old vestiges of Archaic Paleolithic Art, passing through Magdalenian Paleolithic Art, until reaching Neolithic burials or Schematic Art of barely 6,500 and 4,500 years. Knowing the Cueva de La Victoria allows the visitor to travel back in time on a unique and privileged tour and constitutes a whole speleological experience. Reservation of tickets The reservation to visit Villa Antiopa, the Cueva del Tesoro or the Cueva de La Victoria can be made through the portal of the Tourism Department of the Rincón de la Victoria Town Hall: www.turismoenrincon.es