APTA affirms that "sustainable tourism has been one of the most important aspects addressed" at the ITB in Berlin 2023

APTA affirms that "sustainable tourism has been one of the most important aspects addressed" at the ITB in Berlin 2023

The Association for the Promotion of Tourism in Axarquía "has worked on the recovery of the German market with its internationalization strategy." The Association for the Promotion of Tourism in Axarquía (APTA) has been present from March 7 to 9 at the ITB in Berlin where "work has been done on the recovery of the German market with its internationalization strategy", the organization itself explained in a statement, to which he added that "meetings have been held with professionals from the sector within the stand of Tourism and Planning Costa del Sol and Turismo Andaluz, adapting to the new format aimed exclusively at professionals." As part of the tourist internationalization strategy of the Association for the Promotion of Tourism in Axarquía (APTA), the Axarquía has been promoted from March 7 to 9 at the InternationaleTourismusBörse Fair (ITB) in Berlin , where they have attended on behalf of the region to "introduce the German market to all our tourist potential". The 57th edition of ITB "has maintained the expectations that were expected", has qualified APTA. Nearly 5,500 exhibitors from 161 countries, being one of the most important Tourism Fairs in the world and maintaining its position as a leading platform for the global tourism industry. During the three business days, a total of 90,127 attendees from more than 180 countries have gathered. «The objective from the Association has been to position and give continuity to the growth of the German market, a goal that is within the 2023 Action Plan that has been developed by APTA, this being the 6th International Fair that it has attended. It is a tourist profile that demands Sun and Beach tourism, combined with natural and cultural environments, as well as the possibility of mountain hiking or biking activities. Possibilities that the Axarquía can offer to tourists and residents who visit us?, balance made by APTA. For the association « socially responsible tourism has been one of the most important aspects dealt with in this meeting. Special emphasis on social awareness of sustainable tourism for tourism growth worldwide. Another section of vital importance for the association is the travel period of tourists visiting Spain. «The time of travel and the duration of the trip by our tourists are very stable factors and are influenced by the dates of the Easter and Pentecost holidays, in the spring, as well as in the summer due to the distribution system of the periods school holidays in the federal states'. Regarding the exact dates, APTA has analyzed that "as a general rule, the trips of the German-speaking population are distributed as follows: 20% were concentrated in spring, 50% in the three summer months, 25% in October and the remaining 5% in winter. Motivation Two thirds of the German tourist market indicate as the main type of holiday trip that related to breaking the routine, having fun, enjoying the sun and the good weather and relaxation». The ITB in Berlin, Organized by the Messe Berlin company, which has been held annually at the Expo-Center City fairgrounds in Berlin, has established itself in recent years as the leading event in the sector globally. It turns out to be a "obligatory appointment of a large number of companies" that have been present at the event, a fact that "motivates" the presence of APTA, under the premises of specialization and destination promotion, marketing support, institutional agreement and collaboration public-private?. All this, «with a strategy based on maximizing the effectiveness of actions and the optimization of resources. This meeting has positioned itself as a B2B product focused on professionals, with a wide range of round tables, seminars, conferences and networking", added APTA, adding to this it has highlighted that "in our objective and with the support this year of the Provincial Council of Malaga , we will continue to attend this International Fair to work on the promotion of Andalusia and a product as important as Malaga ".